ONE S Academy
INDUSTRY ANALYSIS
India's Middle Class is Finally Investing.
Something massive shifted in the last 3 years. Here are the 5 reasons why — and what it means for your future.
THE SHIFT
From savings accounts to SIPs — the shift is real
9.11 Cr
Demat accounts (up from 4Cr in 2020)
₹15,000 Cr+
Monthly SIP Inflow in 2023
Retail investors have realized that keeping money in a bank account is not enough to beat inflation.
REASON 01
01
Investing became as easy as ordering food
Zerodha, Groww, Paytm Money removed the complexity, paperwork and high fees of traditional investing.
REASON 02
02
COVID was a financial wake-up call
Sudden medical bills, job losses, and economic uncertainty forced people to rethink their finances and build emergency funds.
REASON 03
03
Gen Z started earning — and investing — younger
Having grown up with internet and financial influencers, Millennials and Gen Z are making active investment decisions.
MACRO FACTORS
Two more forces driving the shift
04
Financial influencers (Finfluencers) demystified complex financial jargon for the masses.
05
Strong economic growth and rising incomes gave the middle class more disposable income.
OPPORTUNITY FOR YOU
5 crore new investors need guidance. Are you ready?
A massive talent deficit exists for qualified financial advisors.
The demand is transitioning from transaction-based agents to pure advisory.
Are you equipped to guide this new generation of wealth creators?
ONE S ACADEMY
Be the advisor this new India needs
CFSC Program — India's most practical wealth management certification. 100% placement support. Master classes. Practical insights.
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